WATCH: AMarkets’ Alexander Melkumyants on mobile trading and FX regulation


Despite the pandemic, iFX EXPO Dubai hosts managed to attract over 40,000 attendees and over 1,500 service providers. The event took place at Za’abeel Hall 6, Dubai World Trade Centre, one of the city’s most notable skyscrapers.

As one of the media partners of iFX EXPO Dubai, FinanceFeeds interviewed an incredible range of industry leaders to keep abreast of the latest industry developments and also held face-to-face interviews with representatives of major brokers.

As part of our coverage, we encountered Alexander MelkumyantsHead of Partnerships at Amarkets Ltd.

Asked about his impressions of the event, Alexander said that with this massive interest from traders and businesses, his company managed to cope with multiple partnership offers, questions and requests. Plus, he apparently found the time to do a few interviews.

Speaking of the products, Melkumyants said their unique offerings made the AMarkets booth a show stopper. Their recent cryptocurrency offering has also caught the public eye, and for a reason!

“I was actually impressed as we didn’t expect so many people to come and see us here at this exhibition, including different service providers, partners and potential customers. Also, they wanted to know more about the factual situation of cryptocurrencies and other assets. We were happy to be featured here this year. And in my opinion, the prospects of these exhibitions are very high, so we hope to acquire new customers and partners who will join us soon.

The AMarkets Expo slogan, “15 Years of Trust, prompted us to ask Mr. Melkumyants about the history of his company and what exactly it offers.

Entering its 15th year in business, Alexander pointed out that Markets has been offering brokerage services since 2007. The brokerage company is committed to providing high quality services and comprehensive support to its customers and partners. He also notes that the company’s experts actively participate in various industry conferences and events, discussing financial market trends and prospects.

“In fact, we have made significant progress in this direction. About 40% of our clients, if we talk about long term, are successful traders. In my opinion, it’s a win-win situation and an incredible result.

Alexander also shared his thoughts on mobile trading apps that have seen a surge in activity recently. He believes the pandemic has been a contributing factor as it keeps more people at home. That is why these models have gained popularity. Turbulent financial markets have also caused more people to see opportunities.

Alexander further explains that brokers can use their mobile apps to reach new customers as growing financial literacy drives retailer engagement.

Developing a convenient mobile app for Android and iOS was also one of AMarkets top priorities in 2022. With recent upgrades, their traders can efficiently transact trades, verify accounts, deposit and withdraw funds, get in-depth market analysis and update. company news using smartphone.

“We recently launched our own mobile app. It not only offers our clients the opportunity to trade or invest their money, but they also have access to different services focused on improving their results in the financial markets. Mobile trading is becoming a huge trend, and we want to follow it for sure. »

AMarkets recently expanded its Cryptocurrency Contracts for Difference (CFD) offering with the addition of three new Crypto FX pairs to the MetaTrader 4 and MetaTrader 5 platforms.

Alexander says the company aspires to bridge the gap between cryptocurrencies and traditional asset classes, offering features like leverage, advanced order types, and charting tools. He also thinks it is increasingly difficult to imagine a future without cryptocurrencies.

“As you can see, the demand for cryptocurrencies is growing extremely fast. Of course, we want to follow this trend and provide more opportunities for our customers. That’s why he recently lowered the commission on crypto transactions -currency and extended the range of pairs, so that there are currently 15 cryptocurrencies available for trading.And the most important step, in my opinion, was to allow our customers to trade around the clock, including the weekend.

Until now, the common conclusion among regulated forex brokers in Europe was that ESMA’s restriction on CFD trading has created an anti-competitive environment, as the current leverage is an arbitrary and low number. And despite its stated purpose of protecting individual investors from losing money, some brokers claim that restricted leverage increases traders’ risks because they have to deposit more capital up front than they could potentially lose.

Reflecting on these trends, Alexander chose to focus on how leverage is often seen as the key to trading success. This can really “raise the stakes”. And while leverage should always be used with caution, he notes, it’s a tool that many traders use to increase returns. It also reminds traders, whether beginners or professionals, that all forms of trading require careful risk management.

“That’s why we just give them the ability to use the leverage ratio they need. But we don’t force them to use all the possibilities we have. It’s up to them to use the max or not.

Saint Vincent and the Grenadines, where AMarkets is regulated, is a jurisdiction that comes to mind when someone talks about exchange regulations. There is a growing trend where a number of FX platforms are established there.

Elaborating further on their regulatory profile, Alexander explained that AMarkets is a member of the Financial Commission, which resolves disputes between financial market participants and offers protection to each client up to €20,000 per case. The execution quality of AMarkets is also confirmed by Verify My Trade (VMT) and conforms to the best execution standards. Valuation depends on a post-trade solution that has developed capabilities to accurately measure the quality of execution of positions in the retail FX market.

“You know, sometimes brokers claim that their trading conditions are excellent, but they have no proof. So auditing our quality of execution means a lot to our clients and to us. When our clients and partners ask why they should choose?

Finally, Alexander talked about their recently updated affiliate program, which allows partners to leverage the capabilities of a world-leading forex broker to deliver the performance their clients demand. It also highlights how their trading terms make merchants more profitable and induce partner referral volume in a win-win business model. Customers win through better trading conditions, Affiliates and AMarkets win through happier customers producing more trading volume.

To accommodate their partners and add additional value, Alexander says AMarkets has two partnership models that were born out of the realization that the forex market is highly saturated. The first is CPA, or cost per action, which allows partners to earn generous, fixed compensation for each qualified customer they refer to AMarkets. Under this program, they can receive affiliate commissions for qualified registrations – up to 20 USD and for activated accounts – up to 500 USD depending on the client’s net deposit.

The second model is called “Agent”, it is based on the revenue sharing method, which provides a stable commission based on the trading volume of referred clients but does not depend on trading results.

“It’s safe to say that both offerings work appropriately and bring us target partners who refer customers to our business. We pay high commissions to our partners because we can afford it. We are not interested in a night flight case. Any partner can find the best solution they are looking for, because we simply have more than ten years of experience in managing affiliate programs.


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