The Ayala Group inaugurates a one-stop dealership


AC Motors, one of the largest multi-brand automobile and motorcycle groups in the Philippines, recently inaugurated its AC Motors Centrale multi-brand dealership in Bonifacio Global City, Taguig. The one-stop shop is in the center of Metro Manila’s commercial district. In addition, it demonstrates the desire of the Ayala Group to move Filipino motorists towards the future of mobility.

“AC Industrials’ automotive and motorcycle distribution and retail business has been an integral part of the Ayala Group for 30 years, enabling AC Motors to provide mobility solutions to the Filipino people. AC Motors Centrale showcases the combined strengths and synergies of our automobile and motorcycle portfolio and will play a pivotal role as we enter the next stage of mobility, electrification. This venue will be part of our sustainable electric vehicle ecosystem, allowing our customers to comfortably enjoy the electric vehicle models we will be showcasing soon,” said ACI President and CEO Arthur Tan.

AC Motors Automobile Group Chairman Antonio Zara III (left to right), AC Industrials Chairman and CEO Arthur Tan and ACPI Chairman Andre Santos.

Located on a 3,000 m² space at the corner of 28th Street and 9th Avenue, it presents the company’s various automobile brands: Honda, Isuzu, Volkswagen and Kia. Even motorcycle brands KTM and Husqvarna have been incorporated. AC Motors Central highlights each brand’s strengths and product listings and showcases the company’s new ventures.

Representing Isuzu Philippines Corp., the company’s chairman, Noboru Murakami, honored the event and expressed his support for Ayala Group as a reliable partner. Isuzu BGC Gallery Branch Manager Eric Wambangco explained the leading track manufacturer’s latest business solution, the Isuzu Truck Rental Program, highlighting the many business and practical benefits of reliable and economical Isuzu truck rental . This includes the elimination of warranty or mortgage fees and maintenance worries, asset risk mitigation and flexible end-of-term options up to seven years.

Honda Cars Philippines President Masahiko Nakamura said the new venue showcasing Honda’s world-class vehicles, showcasing elements of its new visual identity and bringing Honda’s brand design philosophy to life will inspire visitors anticipate the joy of experiencing Honda. Meanwhile, Honda Cars Makati Inc. (HCMI) Chief Operating Officer Steve Gingco announced the digital innovations designed to improve the efficiency of dealership operations and enhance the customer experience. He also explained that HCMI is the first Honda dealership to use a video messaging app that allows customers to update their vehicle’s status. At the same time, they are under repair or preventive maintenance. Additionally, HCMI will pioneer a tree-planting project for every Honda car sold, which will eventually be implemented across other AC Motors automotive brands.

As for Kia Philippines Motor Corp., the company’s chairman, Emmanuel Aligada, revealed that Kia Philippines will soon be “unboxing” a new model to embody Kia’s advances in technology and innovation. Iconic Dealership Inc. (IDI) Chief Operating Officer Bob Anthony Palanca expressed IDI’s commitment to being a premier dealership in the Kia network through focused customer engagement and expanding the footprint.

Meanwhile, President of Automobile Central Enterprise Inc. (Volkswagen Philippines), Felipe Estrella, led the brand presentation as he outlined plans to further strengthen Volkswagen’s SUV lineup, as seen in the positive reception of the T-Cross on the market. Additionally, to provide special cashback offers and financing programs. Palanca, also COO of Ayala-owned Volkswagen dealerships, announced the launch of a limited-time promotion, a one-time auction program on the Santana compact sedan, as part of the grand opening.

Both of AC Motor’s motorcycle brands are known for their go-anywhere prowess and pure street performance. KTM offers the latest models and a comprehensive after-sales and service experience. Husqvarna, meanwhile, shared the floor as well, with models featuring progressive and refined designs with a shared chassis with KTM. KTM BGC is the number one dealer for the “Orange brand” in the country, along with distributor Adventure Cycle Philippines, Inc. (ACPI), the leading exporter and manufacturer of KTM and Husqvarna in the region.

Meanwhile, AC Motors Trade+ is an auction-based service for new buyers and existing owners that streamlines the entire used car sales process, offering just five days between inspection, bidding and payment. Customers could also trade in vehicles of any brand. AC Motors is the first dealership group in the Philippines to launch this used car program powered by an online automotive portal with one of the largest digital audiences in the country.

AC Motors Automobile Group Chairman Antonio Zara III was also present at the event. “What sets AC Motors Centrale apart from being able to house all of our brands under one roof and giving customers the flexibility to choose the vehicle that best suits their needs from a wide range of models, is that we let’s take that experience to the next level by offering AC Motors’ new used car program, AC Motors Trade+, which opens up a whole new world of business and ownership opportunities for our customers,” he said. declared.

Customer membership benefits and privileges through the AC Motors Fleet Program, Ayala Rewards Circle and the Ayala Enterprise Circle for Small and Medium Businesses and Large Enterprises set AC Motors apart from other dealer groups. Additionally, the company operates one of the most digitized dealer networks, providing seamless digital customer journeys. Up to 45% of its current sales have been made through its many online portals. The recently launched online finance application tool and highly digitized processes have further provided clients with a seamless and efficient experience.

Image credits: AC motors


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