Supply issues continued to disrupt the normal pecking order in the second quarter of light vehicle sales in the United States.
Not only did Toyota report more sales than General Motors, but the Chevrolet Silverado and Ram pickup trucks topped the sales of the Ford F-Series, which lacks chips.
The Silverado beat the Ram in the second quarter, but the Ram was still in the lead for the first six months.
Stellantis’ Dodge division sold more passenger cars than Ford Motor Company and General Motors, and the Dodge Challenger was the best-selling muscle car, edging out the Ford Mustang.
Strange times in the industry!
Overall sales in the second quarter and first half not only easily beat the same times in 2020, when the COVID-19 pandemic crippled business, they also surpassed the second and first quarters of 2019.
Major manufacturers announced just over 4.7 million deliveries in the first quarter, 42.9% before the April-June period in 2020. This brought the total for the first half to nearly 8.6 million, a gain of 32.7%. Since there were 77 days of selling during the same period in 2020 and 2021, the daily selling rate was the same for the second quarter and slightly higher for the first half which had two days of selling less than the six first months of 2020.
As a group, European automakers achieved the highest market share gain, adding more than a percentage point to their share of the pie. US companies were the big losers, losing 2.7% of their share. Toyota added nearly 2.6 percent while Ford lost more than three percent of its share. Tesla was the only US automaker to gain market share, adding 1.5% to its stake.
Hyundai and Kia set all-time records in the second quarter and first half, supported by strong crossover and SUV deliveries.
As has been the case for some time, crossovers and sport utility vehicles accounted for the largest share of new vehicle deliveries, nearly 52% of the total in both the second quarter and first half. Passenger cars had a slightly larger share this year than in 2020.
Minivans also saw a slight gain, as deliveries of the Honda Odyssey and Kia Carnival made up for the end of the Dodge Caravan.
Reduced production was the main culprit for a significant loss of market share for vans. The segment, usually quite strong, lost almost 4% in the second quarter, leaving a deficit of 2.6% in the first half. Full-size pickup trucks were responsible for the lion’s share of the loss; mid-size trucks only lost 0.4% in the first quarter and were virtually unchanged in the first half.
The Toyota Tacoma, Ford Ranger and Jeep Gladiator were the leaders in the mid-size segment. Nissan is betting on the new Frontier to regain sales and market share, but the current model saw more deliveries than the Chevrolet Colorado in the second quarter.
Analysts already forecast more than 16 million years per year for the auto industry, but steadily rising prices are making their way into the used vehicle market as more Americans opt for the “d ‘opportunity “. The average transaction price for new vehicles set a new record in June, reaching US $ 42,258 (£ 30,780). In addition, the average age of a vehicle on American roads has now passed 12 years.
Although not nearly as strong as in Europe, deliveries of electric vehicles are increasing, thanks to new entries and renewed models. Ford reported that the Mustang Mach-E overtook the traditional ICE Mustang in June: in fairness, it should be noted that sales of these fell by 50.5%.
As automakers around the world announce the end of the internal combustion engine, it remains far from clear that the United States will be ready for the transition. California, the hottest electric vehicle market in the country, has serious problems with a power grid that cannot even reliably handle the load it currently has. Additionally, the winter storm that crippled Texas could have had a much more serious impact on a state largely populated by battery-powered cars and trucks.
Currently, renewable resources such as wind and solar power contribute about 20% of the electricity produced in the United States. Nuclear power plants add another 20%, but 60% of the electricity in America comes from fossil fuel power plants and there is significant public pressure in many parts of the United States to shut them down.
The United States does not have an energy policy that addresses the transition to more environmentally friendly transportation that could have a significant impact on automakers in the future.
In the meantime, it remains to be seen how long the component shortage will hamper the production of new vehicles in the United States. Ford said it plans to ship vehicles to dealerships without the necessary chips and relying on the dealers to install them. Since dealerships get their components from automakers, it’s hard to see how that would do anything other than artificially inflate sales, as these are based on shipments to dealerships. Apparently, there is nothing in the rulebook that says these vehicles have to be complete, or even salable.
Strange times, indeed!
|Maker||Q2 2021||Q2 2020||% ch||Share Q2 21||Share Q2 20||Loss of profit|
|Stellantis (FCA US LLC)||485312||367086||32.206621881521||10.325071069539||11.157198491122||-0.83212742158349|
|Ford Motor Company||472260||432317||9.2392850616561||10.047388202435||13.139827125214||-3.092438922779|
|Mazda Operations in North America||105909||61199||73.056749293289||2.253226910848||1.860080173197||0.39314651788787|
|Mitsubishi Motors North America||25146||12197||106.16545052062||0.53498416918316||0.37071517300092||0.16426899618224|
|Nissan North America||298148||177328||68.13362807904||6.3431344974795||5.389700762311||0.95343373516854|
|Subaru of America||160824||267114||-39.791998921809||3.4215499095169||8.1186531705311||-4.6971032610142|
|Toyota Motor North America||688812||398029||73.055732120021||14.654558002998||12.097678904188||2.5568790988099|
|Hyundai Motor America||247545||145307||70.35999642137||5.2665495967726||4.416455656575||0.85009394019769|
|Kia Motors America||378511||263337||43.736353038122||8.0528669713548||8.0038551703323||0.049011801022422|
|BMW North America||105901||56245||88.285180904969||2.2530564901243||1.7095084779402||0.54354801218409|
|Jaguar Land Rover||22137||18820||17.624867162593||0.47096733290414||0.57201439336536||-0.10104706046122|
|Mercedes-Benz United States||92443||70221||31.645803961778||1.9667359242742||2.1342945120356||-0.16755858776136|
|Volkswagen Group of America||206473||116770||76.820244925923||4.3927378654161||3.5491031197276||0.84363474568855|
|Volvo Cars United States||36515||23770||53.618005889777||0.77686100921511||0.72246451276805||0.054396496447057|
|Total European car manufacturers||463469||285826||62.150749057119||9.8603586219339||8.6873850158368||1.1729736060971|
|Total sales of light vehicles in the United States||4700326||3290127||42.861536955868||N / A||N / A||N / A|