After witnessing a decline in sales in May due to multiple state closures amid a second wave of COVID-19 in the country, India’s passenger vehicle (PV) segment has made a comeback in force in June, mainly due to pent-up demand.
Wholesale figures (factory-to-dealer shipments) for the country’s top 15 automakers saw monthly growth of 148% in June to sell a total of 25,5674 units (May 2021: 1,03,170). Although it is not safe to make a year-over-year comparison, as June 2020 itself was a poor month, with low sales of 1,16,928 units due to the current COVID situation -19, there is still a growth of 119%.
Let’s take a close look at the company’s business performance over the past month:
Maruti Suzuki India (1,24,280 / + 278%)
The results of the country’s largest automaker are a direct indication of the segment’s performance, and with 1,24,280 units, Maruti Suzuki recorded a significant monthly growth of 278% in June (May 2021: 32,903).
Its entry-level duo of Alto and S-Presso was able to garner only 17,439 units, revealing a lack of demand in all its magnitude, but SUVs including the Vitara Brezza, the Ertiga, the XL6 , the S-Cross and the Gypsy even higher than the 25,484 units of April 2021.
The septet of the best-selling Wagon R, Swift, Ignis, Baleno, Dzire, Tour S (for fleet buyers) and Celerio sold a total of 68,849 units, a lower shade than the 72,318 units sold in April 2021. The Celerio, which is slated for a complete model change, is expected to undergo a complete overhaul in the second half of this timeline.
Hyundai Motor India (25,001 / + 62%)
The number 2 player in the market, Hyundai engine India recorded sales of 40,496 units last month (May 2021: 25,001 / + 62%). While the Crete held the fort for the company even in a tough market scenario, Hyundai also launched its Creta-based 7-seater Alcazar SUV on June 18. The company had shipped 1,360 units of the Alcazar SUV to dealerships before launch, and said it had received more than 4,000 bookings until pricing was announced.
Tata Motors (24,111 / + 59%)
The local automaker shipped 24,111 vehicles to its dealerships last month, recording a 59% growth in MoM (May 2021: 15,180). Aunty has seen strong demand for its SUVs, including the Nexon, Harrier, Safari and also the all-electric Nexon EV, which sold 3,805 units in fiscal 2021.
Mahindra & Mahindra (16,913 / + 111%)
Mahindra recorded sales of 16,913 units in June (May 2021: 8,004 / +111 percent). While the UV maker sees good demand for its XUV300 and Thar, it prepares for the launch of its brand new XUV700, which is expected to go on sale in October and will compete with models like Hyundai Alcazar, Tata Safari and MG Hector Plus.
Kia India (15,015 / + 36%)
For this Korean automaker, June saw monthly growth of 36% with cumulative sales of 15,015 units, compared to 11,050 units in May. Kia aims for quick sales during this fiscal year and, therefore, introduced the new Sonet and Seltos in May with reconfigurations of features and consolidation of variants.
Toyota Kirloskar engine (8,798 / +1 144%)
Japanese car manufacturer Toyota shipped 8,798 units last month (May 2021: 707 / +1 144%). The company, which had announced a maintenance shutdown between April 26 and May 14, saw the shutdown extended due to the government-imposed lockdown in Karnataka state. It was not until June 15 that TKM was able to restart operations at its manufacturing plant in Bidadi with a workforce of 50%.
TKM is working to reduce delivery times on its two key models – the Fortunate and the Innova Crysta – and also intends to inform customers with specific waiting times.
Renault India (6,100 / +133%)
The Indian branch of the French car manufacturer Renault India sold 6,100 units last month (May 2021: 2,620 / +133 percent). Renault recently launched Kiger compact SUV leading the charge for the company during this difficult time.
Ford India (4,936 / + 544%)
Ford India recorded sales of 4,936 units in June (May 2021: 766 / + 544%). Without any new fresh product, the EcoSport and its latest EcoSport SE variant were the main drivers of the US automaker’s sales growth in the Indian market.
Honda Cars India (4,767 / +135 percent)
Japanese car manufacturer Honda recorded wholesale sales of 4,767 units last month, posting monthly growth of 135% from 2,032 units in May. The latest generation of the company’s fifth generation Honda city sedan is in the driver’s seat, along with the WR-V crossover and the Amaze compact sedan.
MG Motor India (3,558 / + 250%)
MG Motor India sold 3,558 units in June and posted significant monthly growth of 250% from the 1,016 units sold in May. With gradual unlocking, the automaker says it is seeing a noticeable increase in inquiries, as well as bookings.
Nissan India (3,503 / + 184%)
Nissan India recorded 3,503 units in June, registering 184% month-on-month growth, compared to sales of 1,235 units in May 2021. Its Magnite compact SUV, which has sold 15,000 units since its launch in December last year, is the Japanese automaker’s key product and the company has also started selling CSDs to defense personnel. To reduce the waiting time on the Magnite, Nissan also intends to increase production at its Chennai plant by setting up a third team.
Volkswagen India (1633 / + 15%)
The German automaker saw 15% growth, with overall sales of 1,633 units, in the month (May 2021: 1,425). While Volkswagen introduced the updated Polo sedan with an automatic transmission option in the midsize variant on June 3, the company is preparing for the launch of its Taigun Compact SUV, based on the Skoda Kushaq.
Jeep India (789 / + 66%)
Jeep India recorded 789 units, registering a monthly growth of 66% from the 475 units in May. the Compass The SUV is the company’s bread and butter right now, and in its latest avatar, it appeals to buyers, due to its design, performance, and tidy interior. However, the SUV is sold at a higher price and this is one of the factors contributing to its sluggish sales.
Skoda Auto India (734 / +3 percent)
Skoda recorded 734 units last month to maintain stable performance. However, the automaker presented its highly anticipated Kushaq midsize SUV on June 28, announcing his return with a renewed focus as part of the India 2.0 strategy. While the Kushaq aims to compete with the mighty Hyundai Creta and Kia Seltos, the price, which starts at Rs 10.50 lakh and goes up to Rs 17.60 lakh for gasoline-only engine options, could deter its aggression. in front of the right price, feature rich Koreans.
CitroÃ«n India (41 / +2 percent)
French car manufacturer CitroÃ«n India was only able to sell 41 units of its first C5 Aircross SUV, maintaining stable performance, with 40 units sold in May.
While the sharply improving PV sales figures coming in June are good news for an industry that has been shaken by lockdowns, pandemic-induced lack of demand and lack of consumer confidence, it remains to be seen if the growth dynamic can be sustained.
While there is no doubt that new product launches will help generate enthusiasm among buyers and the SUV segment retains its power to attract consumers, it is important that sentiment also filters to the sedan segment. entry-level and other sub-segments that have felt the heat since the start of the year.