AC Motors opens Centrale, a multi-brand dealership

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CONSOLIDATING its brands under one roof, AC Motors’ automotive and motorcycle business, AC Industrials (ACI), inaugurated the AC Motors Centrale factory in Bonifacio Global City, Taguig on June 28th. It is a 3,000 square meter space that houses Honda, Isuzu, Volkswagen and Kia and its two motorcycle brands KTM and Husqvarna.

“AC Industrials’ automotive and motorcycle distribution and retail business has been an integral part of the Ayala Group for 30 years, enabling AC Motors to provide mobility solutions to the Filipino people. AC Motors Centrale showcases the combined strengths and synergies of our automobile and motorcycle portfolio and will play a pivotal role as we enter the next stage of mobility, electrification, said the President and CEO. of ACI, Arthur “Art” Tan, during the program.

Bob Palanca, chief operating officer of Iconic Dealership Inc., which manages the Kia, Volkswagen and Maxus brands and is one of three business units in the AC Motors portfolio, said the one-stop dealership is a concept whose the time has come.

“We have been simmering this idea for a very long time. The pandemic has created the atmosphere to quickly reconsider and implement. Bringing the brands together under one roof has great advantages. Having both four-wheel and two-wheel brands creates an atmosphere where customers have more options and there’s a complementarity of brands on the floor, Palanca said of how he helped. developing and taking the concept from the drawing board to the actual showroom.

AC Motors Automobile Group President Antonio “Toti” Zara III echoes what Palanca said.

“What sets AC Motors Centrale apart from being able to house all of our brands under one roof and giving customers the flexibility to choose the vehicle that best suits their needs from a wide range of models, is that we let’s take this experience to the next level by offering AC Motors’ new used car program, AC Motors Trade+, which opens up a whole new world of business and ownership opportunities for our customers,” said Zara.

AC Motors Trade+ is an auction-based service for new buyers and existing owners that streamlines the entire used car sales process, offering just five days from inspection, auction and the payment. Customers could also trade in vehicles of any brand, not just those sold by AC Motors. AC Motors is the first dealership group in the Philippines to launch such a used car program, which is powered by an online automotive portal with one of the largest digital audiences in the country.

AC Motors Centrale is home to four of Ayala’s five brands – the fifth, Maxus, which is a commercial vehicle brand, is not included as there is a Maxus Taguig dealership nearby. It is housed in the former Honda Global dealership which has been expanded to include the KTM and Husqvarna brands.


Does having these brands under one roof create internal brand competition and cannibalization?

“It was set up in such a way that the dealership itself encourages customers to look around. From our experience, we know that buyers who show up usually know exactly what vehicle to buy, why they want it and if they can afford it. AC Motors Centrale offers more for those who are still deciding on which vehicle to buy. For example, a person may want a compact car for a daily commute and may realize that buying a motorcycle is more beneficial after seeing and experiencing it. Each brand has its own offering on the floor which, again, is specific to the target market. It’s all good for the customer,” Palanca points out, also explaining the benefits and membership privileges customers get through the AC Motors Fleet, Ayala Rewards Circle and Ayala Enterprise Circle program for small and medium businesses and large enterprises. .

AT THE RIBBON CUT. (front row) Arthur “Art” Tan, President and CEO of AC Industrials (center); Antonio “Toti” Zara III, chairman of the AC Motors automotive group (left); Andre “Dino” Santos, President of Adventure Cycle Philippines, Inc. KTM and Husqvarna motorcycles (right). Second row (left to right) Masahiko Nakamura, president of Honda Cars Philippines, Emmanuel “Manny” Aligada, president of Kia Philippines Motor Corporation; Felipe Estrella, president of Automobile Central Enterprise Inc. (Volkswagen); Noboru Murakami, President of Isuzu Philippines Corporation. Third row (left to right) Steve Gingco, COO of Honda Cars Makati, Inc.; Bob Palanca, Iconic Dealership, Inc. Chief Operating Officer for Kia, Volkswagen and Maxus; Carl Decloedt, Commercial Manager of Adventure Cycle Philippines Inc. for KTM and Husqvarna; Roy Coronel, Isuzu Automotive Dealership, Inc. Regional Manager North; Shojiro Sakoda, Executive Vice President of Isuzu Philippines Corporation

He also shared a little anecdote. It is called AC Motors Centrale because on Google Maps, searching for 932 28th Street corner 9th Avenue shows that it is almost in the center of Bonifacio Global City.

Regarding ACI’s upcoming electric vehicle projects, which have already been announced to include vehicles from Volkswagen and Kia, Tan said the one-stop dealership will become the place for sales, service and recharging of its electrified vehicles which will arrive soon.

“AC Motors Centrale will be part of our sustainable electric vehicle ecosystem, allowing our customers to comfortably enjoy the electric vehicle models we will soon be launching,” Tan said.

AC Motors is a holding company of AC Industrials (ACI), the holding and investment company of Ayala Corporation for industrial technology, vehicle manufacturing, distribution and retail. It also runs one of the most digitized dealer networks, delivering seamless digital customer journeys.

As a result, up to 45% of current sales have been made through its numerous online portals. The recently launched online finance application tool and highly digitized processes further enable a seamless and efficient experience for clients.

AC Motors operates the largest Honda and Isuzu dealership networks in the Philippines, while AC Industrials has forged strong partnerships with Honda Motor Company and Isuzu Motors of Japan over the past three decades through joint ventures for their distribution operations in the Phillippines.

At the June 28 grand opening, guests were treated to a guided tour of AC Motors Central’s facilities showcasing each brand’s listings.

Isuzu showroom

Isuzu Philippines Corporation President Noboru Murakami extended his message of congratulations and support to Ayala Group as a reliable partner, including the 12 Isuzu branches in the National Capital Region, Luzon and Visayas. Isuzu BGC Gallery Branch Manager, Eric Wambangco, explained the leading truck manufacturer’s latest business solution, the Isuzu Truck Rental Program, which highlights the many business and practical benefits of renting reliable and economical trucks. from Isuzu. This includes the elimination of warranty or mortgage fees and maintenance worries, asset risk mitigation, and flexible end-of-term options for up to seven years. He added that special “aTRUCKtive” offers for the N-Series are also available with the Isuzu Truck Fest program, as well as the following options: free body conversion, insurance, shipping or parts coupons, cash or low deposit on the rental.

Honda showroom

Honda Cars Philippines President Masahiko Nakamura said the reinvigorated venue showcasing Honda’s world-class vehicles, showcasing elements of its new visual identity and bringing Honda’s brand design philosophy to life will inspire visitors anticipate the joy of experiencing Honda. Honda Cars Makati Inc. (HCMI) COO Steve Gingco announced digital innovations designed to improve the efficiency of dealership operations and enhance the customer experience. Gingco also explained that HCMI is the first Honda dealership to use a video messaging application that allows customers to be informed of the status of their vehicles during repair or preventive maintenance. Additionally, HCMI will pioneer a project in which a tree would be planted for every Honda car sold. Eventually, this will be implemented across other AC Motors automotive brands.

Kia showroom

Kia Philippines Motor Corporation President Emmanuel “Manny” Aligada has revealed that Kia Philippines will soon be “unboxing” a new model to embody Kia’s advances in technology and innovation. And more than six months after the local launch of the new Kia movement, half of the dealership network would wear the new identity, continuing the ambition of the “movement that inspires” by the end of 2022. Iconic Dealership Inc. (IDI) Chief Operating Officer Bob Anthony Palanca, for his part, expressed IDI’s commitment to being a leading dealership in the Kia network through focused customer engagement and footprint expansion.

Volkswagen showroom

Automobile Central Enterprise Inc. (Volkswagen Philippines) President Felipe Estrella led the brand presentation as he outlined plans to further strengthen Volkswagen’s SUV lineup, as evidenced by the positive reception of the T -Cross in the market, and to provide special cashback offers and financing programs. on Volkswagen’s German-designed and-engineered vehicles to make them even more accessible to many Filipinos. Palanca, who is also COO of Ayala-owned Volkswagen dealerships, announced the launch of a limited-time promotion, a special Santana compact sedan auction program, as part of the grand opening.

KTM and Husqvarna showroom

AC Motors Centrale is also home to one of Europe’s biggest motorcycle brands. Known for its go-anywhere prowess and pure street performance, KTM’s flagship store is located, featuring the latest models and a comprehensive after-sales and service experience. Husqvarna also shares the floor, with models featuring progressive and refined designs with a shared chassis with KTM. KTM BGC is the number one dealer for the Orange brand in the country, with distributor Adventure Cycle Philippines, Inc. (ACPI) being the main exporter and manufacturer of KTM and Husqvarna in the region.

AC Motors Centrale is now open to the public from 8 a.m. to 6 p.m. daily. Customers can book their appointments with any of the brands on (02) 8558-5888, or by logging on to acmotors.com.ph. The latest updates can be viewed on the AC Motors Facebook page.

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